One local woman is putting her powerful entrepreneurial roots to good use by helping troops and their families one step at a time.
Local family starts clothing company aimed at helping military troops. (Contributed photo)
Active for Troops was born after Marianne Yaeger and her family started “Walk for Troops” in an effort to help American military troops.
“We started Walk for Troops and as we were out walking I had an idea to take our company to another level,” Yaegar said. “I realized we could start a clothing company to help our mission along.”
Yaeger’s fiery entrepreneurial spirit comes from her grandpa who immigrated to America from Holland and started a dairy farm in San Jacinto over 50 years ago.
“He instilled a serious work ethic and patriotism in us,” Yaeger said.
She added that her grandpa absolutely loved America and was grateful for the abundant opportunities he found here.
Yaeger owned and operated a retail shop in downtown Riverside for several years before she launched Active for Troops. The experience she gleaned from running a successful business has helped her make the transition into a clothing company seamless.
“Our location in Temecula puts us around a lot of military families,” Yaeger explained. “They need our help and support and that is exactly what our company is geared to do.”
The clothing company provides a wide selection of active wear for men and women. Money made selling the clothes goes to keeping the business moving and a portion is donated directly to the Active for Troops Foundation.
“We recently put together over a hundred baskets filled with produce and delivered them to local military families,” Yaeger said.
Both Walk for Troops and Active for Troops are focused on ensuring military men and women as well as local and national communities are supported in a creative way.
“You can’t wait,” Yaeger said. ”Sometimes you just have to act, which is what we did and is why we started these organizations. We know Americans understand the importance of supporting those that protect our freedom.”
The sporty wear is available online only and as the company grows, Yaeger said they will look into making the clothing available in retail locations.
“The clothes are super comfortable, stylish and perfect for people on the go,” she said.
Stephanie D. Schulte is a writer/photographer for SWRNN. She can be reached at stephanie.schulte@swrnn.com.
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