Local entrepreneurs are invited to attend a free business event planned for 6 p.m. on June 6 at the Rabobank building, located at 40723 Murrieta Hot Springs Road in Murrieta.

Residents are invited to attend "SWR Biztraction" at 6 p.m. on June 6 at the Rabobank branch in Murrieta. (Flickr: betsyweber)
The event, called “SWR Biztraction,” helps local entrepreneurs gain traction in today’s market.
There will be three separate presentations at the event. The first will be from Robert Gottlieb, a local attorney and principal of Gottlieb and Associates. He will be addressing key factors to consider when starting a new company.
“Many entrepreneurs just form a corporation or file a DBA without considering the structural and tax implications of the various entity formations available,” said Gottlieb, in a released statement. “I plan to explain the different structures available and the benefits and drawbacks for each. Additionally, we will address some of the many legal issues entrepreneurs face when starting a company and getting funding.”
A second presentation will be provided by Aaron Knox of Innovation Economy Corporation of Riverside.
“There is a lot of innovation happening in Universities and in the private sector,” said Mr. Knox. “However, unless these technologies and ideas are brought to the market and commercialized, all of the research is basically wasted. We are providing a nexus between research, entrepreneurs and investors – as well as other stakeholders – that can bring these new innovations to the world and spur economic development.”
The final presentation of the evening will be provided by Jay Goth, a business consultant with Tritech SBDC and principal of Redtail Capital. This presentation will discuss the pending new source of funding for entrepreneurs – crowdfunding.
“The recent passage of the JOBS Act is going to affect many aspects of early stage company funding,” said Goth in a statement. “One of those is crowdfunding. The concept is relatively simple: young companies will be able to promote their companies’ equity offerings via website portals and take investment money from a wide variety of investors. But the reality may be quite different! I plan to address several of the issues that entrepreneurs will need to consider before the SEC finalizes the rules for this new funding mechanism.”
To register, or to learn more about this and future events, visit www.swrbiztraction.com.







