Project Style’s Round 3 contestants and Temecula residents Blake Keif and Kristina Horlock are going head-to-head with daily online voting now through July 30 as part of the popular fashion competition.
Blake Keif
“These contestants have both put together a smart, individualized look and have a fresh approach to accessorizing fashion basics,” said Kym Espinosa, Director of Marketing at Promenade Temecula. “The contestant that receives the highest number of votes will move ahead to our STYLE OFF Competition on September 29, 2012.”
Winners for the first two rounds have already been selected: Round 1 winner was Ashley Barre of Lake Elsinore; Round 2 winner was April Yang of Murrieta.
Each Project Style contestant is budgeted with a $150 Promenade Temecula gift card to purchase a look that reflects their style and pair it with something unique from their own collection as a signature style element.
With winnings in hand, Horlock (who brought her necklace in as her item of signature style) shopped at Reflection Shoes, Sephora, Papaya Clothing, and Cinderella II.
She discussed the inspiration behind her outfit on the Project Style website: “I love lace. I love ruffles and frills. I am girly and classy. I love heels and lots of jewelry. It is fun to accessorize.”
Kristina Horlock
Taking an introspective view of his selection, Keif went with purchases from JCPenny, Claire’s Boutique, H&M, and Charming Charlie.
He had this to say on his Project Style page: “My personal style comes from a variety of things such as fashion blogs, Lookbook, fashion magazines, and street style. I believe we get our fashion inspiration from each other, but also past eras because trends are always repeating.”
Keif’s signature style element was a denim jacket he deems as priceless.
Round 4 is currently open for new contestants, with applications being accepted until August 1, 2012, and voting to begin Wednesday, August 15. Any entrant must be available for two weeks, during their voting period.
“We want to encourage anyone who hasn’t applied to Project Style to visit our website and complete the application process. Someone will be the winner of a $1,000 shopping spree to Promenade Temecula. And through the final national round of competition, someone will be selected to accompany Nick Verreos to New York City for Mercedes Benz Fashion Week. It costs nothing to enter. It will be a trip of a lifetime,” said Espinosa.
To view and vote visit: http://www.promenadetemecula.com/project-style/39.
Ashley Ludwig is a local writer and regular contributor to SWRNN.
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