SWRNN editor Jose Arballo Jr.
Your source for breaking and local news, sports, events, lifestyle and entertainment in Southwest Riverside. SWRNN is where you live, where you work and where you play. It’s where you can share your thoughts about restaurants, movies, the Padres, the Storm and anything else that’s on your mind. SWRNN is bringing life back into Riverside news.
Values: Our values reflect the best of traditional journalism standards, and we will seek to adhere to the Poynter Institute Journalism Values & Ethics in New Media Protocols and guidelines. We are a collaborative organization that works with our employees, media partners, advertisers and audiences to assure a mutually beneficial editorial and financial relationship.
– Ethical
– Collaborative
– Innovative
– Inclusive
Mission: Our mission is to become the most trusted, respected and valuable source of news and information about Riverside and the place to which our community turns when people want to have a conversation on topics from the silly to the serious.
To contact staff and contributors, send an e-mail to FirstName.LastName@swrnn.com
For news tips, contact us at newstips@swrnn.com
For advertising possibilities, contact us at advertising@swrnn.com
For job opportunities, send an inquiry letter (no attachments) to jobs@swrnn.com
About SWRNN Advertising Opportunities:
SWRNN’s viewers are local residents who want news and information about their community as well the Southwest Riverside region from a trusted, professional source. The breadth and depth of content, as well as the frequency of updates, keeps our viewers returning on a regular basis.
It’s not only about the ad. Our goal is to always assist the advertiser. The end result is the creation of business, brand recognition and customer loyalty. We do this by continually working to understand ways to customize advertising based on comprehensive information and knowledge gathering. For more information, please visit Advertise with us.
Editorial staff:
Jose Arballo Jr., Editor
Jose is a Murrieta resident who has been involved in news gathering for nearly all his life, and professionally since 1984. Growing up in Chula Vista, he was on his junior high school newspaper staff, where he decided this was the career for him, and stayed with it until being hired as a reporter in Sun City by The Press-Enterprise. He has spent the last 20-plus years reporting and editing news in Riverside County. After leaving the PE in September 2008, Jose decided to try his hand at the new media and joined Southwest Riverside News Network as its first editor.
jose.arballo@swrnn.com
Yazmin Alvarez, assistant editor
Yazmin got the reporting bug while attending Cal State San Bernardino, where she majored in Human Communication before graduating in 2002. A Moreno Valley resident, Yazmin began her career as a reporter at The Press-Enterprise, where she worked out of the Banning office. After leaving the business briefly, Yazmin had stints at The San Bernardino County Sun and Daily Bulletin in Ontario as a reporter. She enjoys rooting for the Dodgers and Pittsburg Steelers.
yazmin.alvarez@swrnn.com
Toni, a Murrieta resident, has written for many national and regional publications and has held several editorial positions throughout her long journalism career. She has also authored several books on equine care. When McAllister is away from the keyboard, she prefers outdoor activities like equestrian sport, hiking, running and biking. She is also a self-described “party girl” who enjoys socializing with friends throughout the Temecula Valley.
toni.mcallister@yahoo.com
Kerri is a freelance writer and former high school English teacher. Her passion for the works of Steinbeck and Shakespeare inspired her to step out from behind her teacher’s desk and pursue a writing career of her own. Her varying interests in everything from politics to parenting, food to football have allowed her to achieve a diverse portfolio of professionally published work. She resides in Temecula and works actively to tell the stories of her community.
ksmabee.swrnn@gmail.com
Contributing Writers:
James Palen
Steve Fetbrandt
Kari Warren
