Where Is bet365 Located? Stoke-on-Trent, Not Denver

Where Is bet365 Located?

Where is bet365 located? The honest answer has three parts, not one: a family-owned UK holding company in Stoke-on-Trent, England; a separate Gibraltar entity that runs the international and licensing side of the business; and, since October 2024, a Denver, Colorado office built specifically for the US sportsbook. None of them is where the "bet365 headquarters" search usually assumes.

Where is bet365 located? Type the brand's name into a search bar and the instinct is to expect one office, one country. bet365 doesn't work that way. The corporate structure splits across three real places, each handling a different piece of the business, and only one of them is the city most people would guess.

The Original Address: Stoke-on-Trent, England

Every thread traces back to bet365 Group Limited, a UK company registered under company number 04241161 at Bet365 House, Media Way, Stoke-on-Trent, ST1 5SZ. That's not a mailbox address — it's where Denise Coates started the business in 2000, reportedly working out of a portable building behind her family's betting shops, and it's still the largest single employment site in the whole organization. The company was formally incorporated in June 2001.

The International Arm: Gibraltar

A separate leg of the business runs out of Gibraltar. Hillside (Gibraltar) Limited is registered at Unit 1.1, First Floor, Waterport Place, 2 Europort Avenue — the address that shows up on bet365's Gibraltar gambling license filings. Two more linked entities, Hillside (UK Gaming) ENC and Hillside (UK Sports) ENC, each carry a piece of the UK Gambling Commission licensing: casino and bingo under one, sports betting under the other. bet365 moved its corporate hub there in 2015, a common move among European gambling operators chasing a lighter regulatory and tax environment, while day-to-day UK operations stayed in Stoke-on-Trent.

Three names, three jobs. bet365 Group Limited (Stoke-on-Trent) is the UK holding company. Hillside (Gibraltar) Limited (Gibraltar) sits behind the international and licensing structure. Hillside (New Media) Limited is the entity the consumer-facing bet365 product actually trades as. None of the three is American.

The New Location: Denver, Colorado

The closest thing bet365 has to a US address didn't exist until October 2024, when the company opened roughly 120,000 square feet of office space at One Platte, 1701 Platte Street in Denver, announcing plans to hire close to 1,000 people there. It's worth separating that from bet365's actual US launch — the sportsbook had already been live in New Jersey since 2019, running quietly for five years before the company built anything resembling a domestic headquarters. Denver supports the 17-state licensed footprint; it doesn't replace the UK and Gibraltar entities that hold the corporate structure and license.

Who Actually Owns It

Unusually for an operator this size, bet365 has never gone public. Denise Coates remains majority owner and joint CEO, alongside her father Peter Coates and brother John Coates. There's no shareholder register or stock ticker to check against — the location of the company is, in a real sense, also the location of the family that still runs it.

Why the Location Actually Matters

Recourse: a player in a licensed US state deals with that state's gaming regulator, not with Stoke-on-Trent or Gibraltar directly — the local license is what actually protects a payout dispute.
No single "US headquarters" to distrust or trust: bet365's US presence is a Denver support office layered on top of 17 separate state licenses, not one national entity.
Not an offshore book: unlike several operators this site reviews, bet365's US sportsbook traces to real, named, state-licensed entities — the Stoke-on-Trent and Gibraltar addresses are corporate history, not a way to dodge US regulation.

Where is bet365 located? — Frequently Asked Questions

Where is bet365 located?

Its ultimate parent, bet365 Group Limited, is registered at Bet365 House, Media Way, Stoke-on-Trent, England, ST1 5SZ (company number 04241161). The wider business also runs a Gibraltar entity, Hillside (Gibraltar) Limited, for its international and licensing operations, and a Denver, Colorado office for the US sportsbook, opened in 2024.

Is bet365 a UK company or a Gibraltar company?

Both, doing different jobs. bet365 Group Limited, the holding company, is UK-registered in Stoke-on-Trent, where Denise Coates founded the business in 2000 and where most staff are still based. Hillside (Gibraltar) Limited, registered at Waterport Place, handles the international side and moved there in 2015 largely for licensing and tax reasons common to European gambling operators.

Does bet365 have a US headquarters?

It has a US office, not a corporate headquarters in the legal sense. bet365 opened roughly 120,000 square feet of space at One Platte in Denver, Colorado, in October 2024, with plans to hire close to 1,000 people to support its state-licensed US sportsbook. The company had already been operating quietly in New Jersey since 2019 before that Denver expansion.

Who owns bet365?

The Coates family. Denise Coates founded the company in 2000 and remains majority owner and joint CEO alongside her father, Peter Coates, and brother John Coates. Unlike most operators of its size, bet365 has never gone public — there is no external shareholder register to check against.

Is bet365 licensed in the US the same way it is in the UK?

No. In the UK, one license authority, the UK Gambling Commission, covers the brand nationally. In the US there is no equivalent single license — bet365 holds a separate license in each of the 17 states where its sportsbook currently operates as of September 2026, issued by that state's own gaming regulator, not by a federal body or by the UK Gambling Commission.