Where Is Betr Located? Miami HQ, Jake Paul Stepped Back

Where Is Betr Located?

Where is Betr located? Betr Holdings, Inc. runs the business out of Miami, Florida, and that part is a clean, verifiable answer — a Delaware corporation with a real office address, not a shell registered somewhere with no gambling framework at all. The more interesting question is who actually controls it, because Ohio's own gaming regulator has already answered that one in writing, and the answer is not "Jake Paul."

Where is Betr located? The company part of that question has a clean answer. The control part is more interesting, because a state regulator has already put it in writing.

The Address: Miami, Florida

Betr Holdings, Inc. runs out of 290 NE 68th St, Miami, FL 33138. It is incorporated in Delaware, not Florida, which is standard for a US venture-backed startup and not the kind of jurisdiction-shopping seen with offshore books that route through Curaçao or Comoros paperwork. Corporate filings show the company was originally incorporated on August 4, 2022, under the name Instabet, Inc., then renamed to Betr Holdings, Inc. around the time Jake Paul and co-founder Joey Levy publicly launched the brand with a reported $50 million raise.

Betr, on Paper

Legal name: Betr Holdings, Inc.
Incorporated: Delaware, August 4, 2022 (as Instabet, Inc.)
HQ: 290 NE 68th St, Miami, FL 33138
Sportsbook regulators: Ohio Casino Control Commission, Virginia Lottery
CEO: Joey Levy (previously founded Simplebet)

Jake Paul’s Name, Not Jake Paul’s License

Paul co-founded Betr and is still the brand’s public face, but he is not the person Ohio regulators hold responsible for the company’s conduct. He stepped down from Betr’s board and from his role as president. Around the time the Ohio Casino Control Commission was reportedly preparing to scrutinize his personal license — partly because of a 2022 SEC settlement in which Paul agreed to pay $101,887 over promoting a cryptocurrency without disclosing he was paid to do so — the commission determined that Paul no longer meets Ohio’s statutory definition of a “person in control” of the company. That finding meant he did not need an individual Ohio gaming license at all, even though Betr Holdings, Inc. itself holds the company license.

That is not the same as saying Betr is unaccountable. Betr Holdings, Inc. is the actual name on file with regulators, and Joey Levy, not Paul, runs the company as CEO. It does mean a search for “who owns Betr” expecting a simple celebrity-owner answer will miss the part where the regulatory record deliberately does not put Paul’s name on the license.

Location Means Something Different Per Product

Because Betr is three products under one company, “where is Betr” is also a state-map question, not just a headquarters question. Betr Sportsbook’s real-money book is licensed by the Ohio Casino Control Commission and the Virginia Lottery. It was also licensed by the Massachusetts Gaming Commission but exited that market in February 2024, so Massachusetts is a former license, not a current one. Betr Picks, the DFS pick’em product most “Betr” traffic actually means, runs under state fantasy-sports statutes instead of gaming-commission licensing, which is a lighter framework covering a much wider footprint of states.

One company, three regulatory pictures. A single Betr Holdings, Inc. sits behind all of it, but the entity a reader would actually contact with a complaint — Ohio Casino Control Commission, Virginia Lottery, or a state DFS statute — depends entirely on which product they used.

Where is Betr located? — Frequently Asked Questions

Where is Betr located?

Miami, Florida. Betr Holdings, Inc.'s corporate office is at 290 NE 68th St, Miami, FL 33138. The company is incorporated in Delaware, not Florida — common for US startups — under a name it has held since an August 2022 rebrand from its original incorporation as Instabet, Inc.

What is Betr's legal company name?

Betr Holdings, Inc. That is the entity name that appears on Ohio Casino Control Commission and Virginia Lottery licensing records for Betr Sportsbook, and the same corporate parent behind Betr Picks and Betr Arcade. There is no separate, differently named shell company hiding behind the brand the way there sometimes is with offshore books.

Does Jake Paul own or control Betr?

He co-founded it and remains its public face, but not its legal controller. Paul left Betr's board and stepped down as president; the Ohio Casino Control Commission concluded he no longer meets Ohio's statutory definition of a "person in control," which is why he did not need to hold an individual Ohio gaming license himself even as Betr Holdings, Inc. holds the company license. CEO Joey Levy runs day-to-day operations.

Is Betr regulated the same way in every state?

No — and location matters differently depending on the product. Betr Sportsbook is licensed as a real-money book by specific state regulators: the Ohio Casino Control Commission and the Virginia Lottery, as of late 2026. It was also licensed by the Massachusetts Gaming Commission but exited that market in February 2024. Betr Picks, the DFS pick'em product, runs under state fantasy-sports statutes rather than gaming-commission licensing, which is a different and generally lighter framework covering a much wider set of states.

Why did Betr incorporate as "Instabet" first?

Delaware corporate filings show the company was originally incorporated on August 4, 2022, as Instabet, Inc., then renamed to Betr Holdings, Inc. shortly after — around the same time Jake Paul and Joey Levy publicly launched the Betr brand with a reported $50 million raise. An early working name getting swapped for the public brand name is a normal step in startup incorporation, not a red flag on its own.