Where Is Caesars Sportsbook Located? Not Named Caesars

Where Is Caesars Sportsbook Located?

Where is Caesars located? Parent company Caesars Entertainment, Inc. keeps its corporate headquarters in Reno, Nevada, not on the Las Vegas Strip its casino brand is built on. But that Reno address isn't the whole answer: the entity that actually shows up on state sports-betting license paperwork for the Caesars Sportsbook app is a decades-old Nevada company called American Wagering, Inc., not "Caesars" itself.

Where is Caesars located? Type that into a search bar expecting a single Strip address and the honest answer splits into three layers — a Reno corporate office, a Las Vegas brand history, and a licensing name that isn’t “Caesars” at all.

The Corporate Address: Reno, Not the Strip

Caesars Entertainment, Inc. lists its headquarters as 100 West Liberty Street, Reno, Nevada — a detail that surprises readers who assume a company running Caesars Palace must sit inside one of its own casinos. The Reno address is a leftover of how the modern company came together: Eldorado Resorts, a Reno-based regional casino operator, bought the previous Caesars Entertainment Corporation in 2020 for roughly $17.3 billion, took the more famous Caesars name for the combined company, and kept its own hometown as the official corporate seat.

The name on the license isn’t Caesars: state gaming regulators license the sportsbook app under American Wagering, Inc., doing business as Caesars Sportsbook. That entity predates the Caesars acquisition by decades and came bundled with William Hill’s US business when Caesars bought it in 2021.

Where the Sportsbook License Actually Lives

Caesars Entertainment’s Reno address covers the parent company, but it isn’t what shows up when a state gaming commission publishes its list of licensed sports-wagering operators. Massachusetts and New York, among others, list American Wagering, Inc. as the licensee, with Caesars Sportsbook — and in some jurisdictions still William Hill — as the trade name attached to it. American Wagering, Inc. is a Nevada sports-betting company with roots in the Leroy’s race and sports book brand going back to the 1980s, later folded into William Hill’s Nevada operation well before Caesars entered the picture.

How William Hill Became Part of the Answer

Caesars closed its acquisition of William Hill’s US business for roughly $4 billion in April 2021, inheriting not just the sportsbook technology but the specific state-licensed entities William Hill had built up over years of Nevada and multi-state operation. American Wagering, Inc. was one of those entities. Rebranding the app to Caesars Sportsbook that August changed the name customers see; it didn’t require every state to reissue a license to a brand-new company, since the underlying legal operator carried over.

Three Answers, One Company

Ask a Caesars Palace guest and the honest answer is Las Vegas, where the flagship property and the brand’s public identity sit. Ask a shareholder and the answer is Reno, the listed corporate headquarters of Caesars Entertainment, Inc. Ask a state gaming regulator and the answer is American Wagering, Inc., the licensed entity behind the app in most of the roughly two dozen jurisdictions where Caesars Sportsbook operates as of September 2026. None of those three answers contradicts the others — they just describe different layers of the same operation.

Why This Matters for a Bettor

None of this changes whether a given state’s license covers a reader — that still comes down to whether Caesars Sportsbook is live in that specific state, not which corporate name is on the paperwork. But it does explain why a state regulator’s public licensee list can look unfamiliar even when the app on a phone says Caesars in bold letters: the marketing name and the regulatory name were never required to match, and here they don’t. 21+ where legal.

Where is Caesars Sportsbook located? — Frequently Asked Questions

Where is Caesars located?

The corporate parent, Caesars Entertainment, Inc., is headquartered at 100 West Liberty Street in Reno, Nevada. The Caesars Sportsbook app itself is licensed state by state under a different legal name, American Wagering, Inc., inherited from the 2021 William Hill US acquisition.

What company owns Caesars Sportsbook?

Caesars Entertainment, Inc. (Nasdaq: CZR) owns it, but the specific licensed operator on state paperwork is American Wagering, Inc., doing business as Caesars Sportsbook — and in a few states still as William Hill. Caesars picked up that entity, along with the rest of William Hill's US operations, in a roughly $4 billion deal that closed in April 2021.

Is Caesars Entertainment based in Las Vegas?

No, not on paper. Corporate headquarters moved to Reno, Nevada after Eldorado Resorts' 2020 acquisition of the previous Caesars Entertainment Corporation, and Reno-based Eldorado kept its own hometown as the surviving company's official address even while taking the Caesars name and operating Las Vegas Strip properties like Caesars Palace.

What is American Wagering, Inc.?

It's a Nevada sports-wagering company with a history stretching back decades under the Leroy's brand, later absorbed into William Hill's Nevada operation. When Caesars bought William Hill's US business in 2021, American Wagering, Inc. came with it and is now the entity listed on Caesars Sportsbook's state licenses, including in Massachusetts and New York, rather than a Caesars-branded corporate shell.

Does Caesars Sportsbook have a different address in every state?

No single office moves state to state, but the license does get applied for separately in each one. American Wagering, Inc. operates the app from its existing corporate structure while agencies like the Massachusetts Gaming Commission and New York State Gaming Commission each run an independent review before Caesars Sportsbook can go live there.