Is Fanatics headquartered in Jacksonville, Florida?

Not anymore, at least not as the corporate headquarters. Michael Rubin founded the company in Jacksonville in 2011, and the city still hosts Fanatics’ biggest operational campus for merchandise and fulfillment. The global corporate HQ, however, relocated to New York City in January 2022. Both facts are true at once — Jacksonville is the roots, Manhattan is the current address on the letterhead.

What company owns Fanatics Sportsbook?

Fanatics Betting and Gaming (FBG) is a subsidiary of Fanatics Holdings, Inc., the same privately held parent that owns Fanatics Commerce (the merchandise business) and Fanatics Collectibles. FBG is not a separately traded company or an outside operator wearing the Fanatics name — it reports up through the same holding structure Michael Rubin built the rest of the business under.

Where is Fanatics Betting and Gaming licensed?

Through FBG Enterprises Opco, LLC, a Delaware-formed limited liability company that registers separately with each state gaming regulator — it appears by that legal name in filings such as the Massachusetts Gaming Commission’s licensing decision. Neither the New York HQ address nor the Jacksonville campus is the entity a regulator actually vets; FBG Enterprises Opco is.

Is Fanatics Sportsbook a Jacksonville company?

Only in its origin story. The sportsbook itself launched in October 2023 testing out of Tennessee and Ohio and grew mostly through the $225 million acquisition of PointsBet’s US business in April 2024, inheriting PointsBet’s state licenses rather than building from a Jacksonville base. Jacksonville is real and still central to Fanatics’ merchandise operations, but it was never where the betting product was built.

Where Is Fanatics Located? NYC HQ, Jacksonville Roots

Q: Where is Fanatics located?

Fanatics Holdings, Inc. is headquartered at 95 Morton Street, New York, NY 10014, in Manhattan’s West Village — a move the company made in January 2022. Its founding campus at 8100 Nations Way, Jacksonville, Florida 32256 is still in heavy use as its largest operational hub, but it stopped being the sole headquarters address years ago.

Where is Fanatics located? The merchandise business most people know Fanatics from still runs a huge operation out of Jacksonville, Florida, which is where a lot of guesses land. That answer is out of date for the corporate side of the company, though, and it was never the answer for the sportsbook at all — Fanatics Betting and Gaming operates through its own Delaware-registered entity, licensed separately in every state it books a bet.

Where is Fanatics located? Anyone who has ever ordered a jersey knows the name is tied to Jacksonville, Florida, and for a long time that was simply correct — Michael Rubin started the company there in 2011 and built a merchandise empire on the back of a Jacksonville fulfillment operation. That story stopped being the whole answer once the company outgrew it, and it was never the answer for Fanatics Sportsbook at all.

2011: A Jacksonville Company, Full Stop

Fanatics began as an online retailer of licensed sportswear, based at what is now 8100 Nations Way in Jacksonville, Florida. That address grew into a genuinely massive operational campus — warehousing, fulfillment, the physical machinery behind shipping licensed gear for every major US league. It is not a relic. Jacksonville is still described as Fanatics’ largest single operational campus today, more than a decade after the company started there.

2022: The Corporate Address Moves to Manhattan

As Fanatics expanded into trading cards, collectibles, and eventually sports betting, the company relocated its global corporate headquarters to 95 Morton Street in Manhattan’s West Village in January 2022. That is the address now listed as Fanatics Holdings’ headquarters, not Jacksonville. The company kept adding New York office space after the move, too — a 54,000-square foot lease at 345 Hudson Street followed in 2025, a few blocks from the original Morton Street building.

Both addresses are real, at the same time: Jacksonville never closed and did not stop mattering. It simply stopped being the headquarters once Fanatics moved its corporate center of gravity to New York in 2022. A company can outgrow an address without abandoning it.

2023–2024: The Sportsbook Gets Its Own Entity

Fanatics Betting and Gaming (FBG) did not launch from either headquarters. It opened a physical sportsbook at FedEx Field and began testing its app in Tennessee and Ohio in October 2023, then grew its real footprint by acquiring PointsBet’s US sportsbook, iGaming, and advance-deposit wagering business for $225 million in a deal that closed in April 2024. That acquisition brought over PointsBet’s state licenses — the actual regulatory foundation the sportsbook runs on today has more to do with PointsBet’s history than with either the Jacksonville or Manhattan address.

The Name That Actually Shows Up on a License

None of those three cities is what a state gaming regulator licenses by name. That entity is FBG Enterprises Opco, LLC, a Delaware limited liability company and a subsidiary of Fanatics Holdings, Inc. It is the applicant of record in state filings such as the Massachusetts Gaming Commission’s licensing decision on the Fanatics sportsbook, and it registers separately in each of the 23 states plus Washington D.C. where the book currently operates. Consumers see “Fanatics Sportsbook” in the app store; regulators see FBG Enterprises Opco, LLC on the paperwork.

Three answers, one company: corporate headquarters is 95 Morton Street, New York, NY. The founding operational campus is 8100 Nations Way, Jacksonville, FL. The entity actually licensed state by state for sports betting is FBG Enterprises Opco, LLC, a Delaware subsidiary of Fanatics Holdings, Inc.

Why the Jacksonville Guess Is So Common

It is common because it used to be simply true, and because Fanatics’ merchandise business still ships an enormous volume of product out of that Florida campus every day. But a headquarters move does not erase a decade of brand association, and most people interacting with Fanatics have never had a reason to learn that the corporate address quietly changed in 2022 while the operational heart of the company stayed exactly where it started.

The Short Version

Fanatics Holdings is headquartered at 95 Morton Street in Manhattan as of January 2022, still runs its largest operations out of 8100 Nations Way in Jacksonville where the company began in 2011, and licenses its sportsbook state by state through FBG Enterprises Opco, LLC, a Delaware subsidiary that inherited PointsBet’s licenses in an April 2024 acquisition. No single city is the wrong answer — each one answers a different question about the same company. 21+ where legal, and betting should never be treated as a way to make money.