Where is Hard Rock Bet located? Ask that about most national sportsbooks and the answer is a corporate office somewhere far from the states the app operates in. Ask it about Hard Rock Bet and the trail is short: Davie, Florida, the same part of Broward County where the Seminole Tribe of Florida runs its own tribal government — because the tribe is who actually owns this operation.
The Entity Behind the App
Hard Rock Bet is operated by Seminole Hard Rock Digital, LLC, a Delaware limited liability company formed on December 2, 2020 (document number M20000011014). Forming the LLC in Delaware is ordinary corporate housekeeping — predictable business law, nothing more — and it doesn’t change where the company actually sits.
Principal address: 5701 Stirling Road, Davie, Florida 33314. Registered agent: CT Corporation System, 1200 S Pine Island Road, Plantation, Florida.
Why the Address Isn’t a Coincidence
The Seminole Tribe of Florida has owned Hard Rock International since buying the brand outright in 2007, and Seminole Hard Rock Digital sits directly under that same ownership umbrella. This isn’t a case of a private tech company licensing a famous name — the tribe owns the casino brand, the hotels, and the digital sportsbook built on top of all of it. That’s a genuinely different structure from a DraftKings or FanDuel, where a public company answers to shareholders and licenses its way into each state one at a time.
Who Signs for the Company
Florida corporate filings name Hard Rock International CEO James F. Allen and Jim Shore, the Seminole Tribe of Florida’s longtime general counsel, among the entity’s managers, alongside Brad Buchanan, Agnes Billie-Motlow, Alexander P. Johns, and Marlon Goldstein. It’s a management roster that blends Hard Rock’s corporate operators with tribal leadership — a signal, in the paperwork itself, of exactly whose company this is.
Three layers, one owner: Seminole Hard Rock Digital, LLC (operating entity, Delaware) → Hard Rock International (parent brand) → Seminole Tribe of Florida (ultimate owner since 2007).
Ownership Doubles as the Florida License
In most states, Hard Rock Bet holds a standard state gaming license the same way any competitor does — Arizona, Colorado, Illinois, Indiana, Michigan, New Jersey, Ohio, Tennessee, and Virginia all work that way. Florida is the exception, and the ownership structure explains why. The state has no conventional licensing regime for mobile sports betting at all; instead, the Seminole Tribe’s 2021 gaming compact with Florida — a 30-year deal running through 2051 — grants the tribe exclusive rights to online sports betting statewide. Hard Rock Bet isn’t a licensee competing for Florida access. It’s the compact itself, expressed as an app.
The Short Version
Hard Rock Bet is run out of 5701 Stirling Road, Davie, Florida, by Seminole Hard Rock Digital, LLC, a Delaware LLC formed in December 2020 and controlled by the Seminole Tribe of Florida through Hard Rock International. Outside Florida, that same entity holds ordinary state gaming licenses. Inside Florida, tribal ownership and legal authority to operate are the same thing. 21+ where legal.