Where is PrizePicks located? The honest, unglamorous answer is Atlanta — specifically an office building called Star Metals in the city’s West Midtown neighborhood. On a site that spends a lot of time tracing Curaçao master licenses and Comoros paperwork back to their real owners, PrizePicks is a comparatively simple case: a US company, founded in the city it still operates from, that recently picked up a European majority owner.
The Atlanta Office, Not a Downtown Address
PrizePicks announced in April 2024 that it was moving its headquarters to the Star Metals office building at 1055 Howell Mill Road, taking roughly 33,000 square feet in Atlanta’s West Midtown district. Before that, the company ran out of a smaller space on Piedmont Road NE. The move tracked the company’s growth — a startup DFS operator outgrowing its early office as the product scaled nationally.
No gaming-capital address. Unlike a state-licensed sportsbook that might keep a satellite office near a casino partner in New Jersey or Nevada, PrizePicks doesn’t need one — daily fantasy sports typically runs under state DFS exemptions rather than a casino-floor license, so there’s no regulatory reason to plant an office outside Atlanta.
The Entity Behind the App
The consumer-facing PrizePicks brand is operated by SidePrize LLC, also filed under the name Performance Predictions LLC. Adam Wexler and Jay Deuskar founded the company in Atlanta in 2015, building a fixed-odds pick’em format that became PrizePicks’ core product. That founding-city-to-current-HQ line is unbroken — unlike some operators that started in San Francisco or moved offshore for licensing reasons, PrizePicks has stayed in Atlanta the whole way.
Allwyn’s Majority Stake
In January 2026, Allwyn International AG closed an acquisition of a 62.3% stake in PrizePicks, a deal reported at roughly $1.5 billion. Allwyn is a Czech-based lottery and gaming conglomerate that operates national lotteries in several countries — a very different kind of parent than the offshore holding companies that sit behind sites like Bovada or Cafe Casino. The acquisition changed who owns the majority of the company; it did not relocate the business or hand day-to-day operations to Allwyn. PrizePicks continues to run as a standalone brand out of Atlanta.
Operating entity: SidePrize LLC (also filed as Performance Predictions LLC)
Headquarters: Star Metals building, 1055 Howell Mill Road, Atlanta, GA (West Midtown)
Founded: 2015, Atlanta, by Adam Wexler and Jay Deuskar
Majority owner since January 2026: Allwyn International AG (62.3% stake)
Why New York Is the One Regulatory Wrinkle
The office address doesn’t tell the whole compliance story. PrizePicks operated in New York without a license from 2019 through 2023 and agreed to pay the state’s gaming commission nearly $15 million to settle it. Rather than staying locked out, the company went on to win an actual interactive fantasy sports operating license from the New York State Gaming Commission and relaunched a licensed product there in early 2026. That is the kind of detail a bare headquarters address won’t show, and it is the clearest evidence that PrizePicks answers to real US regulators rather than operating from a jurisdiction that doesn’t ask questions.
The Short Version
PrizePicks runs out of the Star Metals building at 1055 Howell Mill Road in Atlanta’s West Midtown, under the operating entity SidePrize LLC, founded there in 2015. Allwyn International AG has held a 62.3% majority stake since January 2026, but the brand, leadership, and Atlanta office all stayed in place. There is no offshore license hiding behind that address — the regulatory story worth knowing is New York’s, where PrizePicks paid a settlement and then earned an actual state license.