Where is Pulsz located? Check the Better Business Bureau and you’ll find a Delaware street address, which makes Pulsz look like an American company. It isn’t one. The actual operator sits across the Atlantic, in Gibraltar, and the Delaware address is doing a much narrower job than it appears to.

The Operator: Gibraltar, Company No. 119215

Pulsz is run by Yellow Social Interactive Limited (YSI), registered in Gibraltar under company number 119215, headquartered at the World Trade Center, Bayside Road, Gibraltar GX11 1AA. YSI was founded in 2019; one of its founding directors, Paul Foster, previously served as CEO of the Gibraltar Betting and Gaming Association, which puts an actual gambling-industry regulator’s former head on the company’s own leadership roster. Pulsz itself launched in 2020, with a bingo-focused sister product, Pulsz Bingo, following in 2022.

Why the Delaware address shows up at all: Pulsz’s BBB listing carries an address at 2810 N Church St #79986, Wilmington, DE 19802 — but that’s a registered-agent mail forwarder, a standard tool foreign companies use to accept US legal paperwork, not a building with Pulsz employees in it. It’s the reason a US regulator or a process server has somewhere to send documents; it is not evidence of a US headquarters.

Beyond Gibraltar: Where YSI Actually Works

Gibraltar is the registered home, not the only one. YSI maintains working offices in Malta, Antigua, and the Philippines, on top of remote staff spread further still. That spread is typical for a sweepstakes-casino operator running a global player base out of a small home jurisdiction — Gibraltar handles the corporate registration; the actual headcount is distributed across several time zones.

No Gambling License — On Purpose

Unlike an offshore real-money casino, YSI does not carry a gambling license anywhere in this structure, and it doesn’t need one under the legal theory Pulsz operates on. Gold Coins have no cash value, and Sweeps Coins — the redeemable currency — are given away free rather than sold, which is what keeps Pulsz inside US sweepstakes promotion law instead of gambling law. That is the actual legal fact behind “where Pulsz is located” in a regulatory sense: a Gibraltar company running a sweepstakes, not a licensed casino operating under a Curaçao or Comoros gaming license the way BC.Game or Bovada do.

A Claim Worth Debunking: The “$1 Billion Acquisition”

A few low-authority sweepstakes-directory sites repeat a claim that YSI was bought by a company called “Ollieblox” in March 2021 for as much as $1 billion. It doesn’t hold up: the figure varies wildly between the sites repeating it, the company’s own web presence is a page on a free hosting subdomain rather than a real corporate site, and neither Pulsz nor Yellow Social Interactive’s official materials mention any such deal. This page treats it as an unverified rumor rather than fact, and readers should be skeptical of any source that repeats it as settled history.

Why the Location Actually Matters

  • No US regulator stands behind Pulsz. A Gibraltar company running a sweepstakes has no state gaming commission to escalate a dispute to the way a licensed online casino player would.
  • The Delaware address is a mailbox, not recourse. It gets Pulsz served with US legal paperwork; it doesn’t give a player a local office to walk into.
  • The sweepstakes structure is the real protection Pulsz relies on, not a license — which is exactly why “where is Pulsz located” and “is Pulsz licensed” have different answers than they would for an offshore real-money casino.