Where is ESPN BET located? The instinct is to guess ESPN’s own Bristol, Connecticut campus, home to the network’s TV studios since the 1980s. That guess is wrong, and it was always wrong — even while the ESPN BET name was live, the sportsbook behind it never had an office in Bristol. It ran, and still runs under a new name, out of Wyomissing, Pennsylvania.
The Wyomissing Address, Not Bristol
PENN Entertainment, Inc. lists its headquarters at 825 Berkshire Boulevard, Suite 200, Wyomissing, Pennsylvania 19610 — a Reading-area suburb, not a sports-media town. PENN is the company that licensed the ESPN trademark starting in November 2023 and built the sportsbook, app integrations, and marketing around it. ESPN supplied the brand name and screen real estate on its own apps; PENN supplied the gaming license, the technology, and the Wyomissing staff who actually ran the business day to day.
The short version: ESPN BET was never an ESPN product operationally. It was a PENN Entertainment sportsbook wearing an ESPN trademark license. PENN and ESPN mutually ended that license on December 1, 2025, and PENN renamed the same Wyomissing-run business theScore Bet.
The Entity Behind the License: Penn Sports Interactive
Neither “ESPN BET” nor “theScore Bet” is the name that shows up on an actual state gaming license. That belongs to Penn Sports Interactive, LLC, the PENN subsidiary registered with regulators such as the Massachusetts Gaming Commission and the Tennessee Sports Wagering Council. In several states that license is tethered to a PENN-owned land-based casino’s existing authorization — Massachusetts routes it through Plainridge Park Casino’s license, for instance — which is a common structure for market-access deals, not a sign of anything unusual. The regulator vets Penn Sports Interactive; the app just displays whatever consumer brand PENN has chosen that year.
Where “theScore” Actually Comes From
The replacement name has its own separate origin story, and it isn’t Pennsylvania. Score Media and Gaming Inc. was a Toronto-listed digital sports-media company that PENN acquired for roughly $2 billion in a deal that closed in October 2021, years before ESPN BET even existed. PENN kept theScore running as a standalone Toronto operation for its popular scores-and-news app. When the ESPN licensing deal ended in 2025, PENN reached for that already-owned Toronto media brand instead of licensing a third outside name, and renamed the Wyomissing-operated sportsbook theScore Bet on December 1, 2025.
Three cities, one operator: PENN Entertainment headquarters is Wyomissing, PA. The theScore media brand traces to Toronto. The license behind any given bet belongs to Penn Sports Interactive, LLC, registered separately in each state. Bristol, CT — ESPN’s actual home — is not part of the operating structure at all.
Why the ESPN Connection Confused the Question
ESPN spent two years of national advertising putting its name on every odds boost and bet slip, which made “where is ESPN BET located” sound like a question about ESPN’s own campus. It never was. ESPN, based in Bristol, Connecticut and owned by Disney, collected a licensing fee reported around $150 million a year for the trademark and app placement; it did not hold a gaming license, run the technology, or staff the operation anywhere. That arrangement is exactly why PENN could swap the name to theScore Bet in a single date — December 1, 2025 — without moving a single employee or re-filing a single state license.
The Short Version
ESPN BET was headquartered at PENN Entertainment’s Wyomissing, Pennsylvania offices, licensed state-by-state through Penn Sports Interactive, LLC, and only borrowed the ESPN name from Bristol, Connecticut on paper. Today that same Wyomissing operation runs under the theScore Bet name, borrowed instead from PENN’s Toronto-based media acquisition. Anyone with an old ESPN BET account already moved to theScore Bet automatically — the address behind it never changed. 21+ where legal, and gambling should never be treated as a way to make money.