Restricted

★★★★★★★★★★

4.0(177 ratings)

BetMGM Italy: Both Parent Companies Are Already Licensed Here

BetMGM is not legal in Italy, but unlike most of its unlicensed European markets, this is not a case of a missing corporate footprint. Both halves of BetMGM's ownership — Entain and LeoVegas Group — already hold Italian gambling concessions under the country's rebuilt licensing system. Neither one runs it under the BetMGM name, which makes Italy the one country on this site where both of BetMGM's parent companies showed up and still left the brand at home.

Legal status in Italy

Italy regulates online gambling through the Agenzia delle Dogane e dei Monopoli (ADM), which overhauled its entire concession system under Legislative Decree 41/2024. A tender drew 52 applications; ADM cleared 46 operators to the next stage in mid-2025 and pushed the application deadline to November 12, 2025, with new concessions, each carrying a roughly €7 million fee, replacing the old €200,000-per-permit regime and killing the multi-domain "skins" model in favor of one official site per licensee. Legacy licenses were due to phase out by March 2026. Entain's Italian business operates under this system as Eurobet (Eurobet Italia S.r.l.), one of the named operators that cleared ADM's 2025 shortlist, with Entain also reported running partypoker.it in the same market. Separately, LeoVegas Group — the Malta-based operator MGM Resorts International acquired in 2022 and later used to launch BetMGM-branded sites in the UK, Netherlands, and Sweden — holds its own long-standing Italian concession (commonly cited as ADM no. 16019, though secondary sources disagree on the exact number) and runs LeoVegas.it directly. BetMGM LLC, the US/Canada joint venture, and the BetMGM-branded European sites both have no Italian presence or ADM filing under this name. Italy also keeps the 2018 "Dignity Decree" advertising ban in force through 2026, which limits how any operator — licensed or not — can market a new brand here, reinforcing why both of BetMGM's owners lean on names Italian bettors already recognize rather than launching a third one.

State gambling authority: Agenzia delle Dogane e dei Monopoli (ADM), under Legislative Decree 41/2024's rebuilt concession system. BetMGM holds no concession; Entain operates as Eurobet and LeoVegas Group operates as LeoVegas — both separately licensed, neither as BetMGM.

BetMGM is not legal in Italy, but the usual explanation — no local partner, no license anywhere nearby — does not hold up here. Both companies that make up BetMGM, Entain and LeoVegas Group, already operate in Italy under Italian gambling concessions. They just do it as Eurobet and LeoVegas, two brands most Italian bettors already know, rather than as BetMGM.

Is BetMGM Legal in Italy? ADM Has No Entry for It

The Agenzia delle Dogane e dei Monopoli (ADM) runs Italy's gambling concessions, and the system got rebuilt under Legislative Decree 41/2024. A tender drew 52 applications; ADM cleared 46 operators to the next stage in mid-2025 and pushed the final application deadline to November 12, 2025. The new concessions carry a roughly €7 million fee apiece — up from €200,000 under the old regime — and replaced the old multi-brand “skins” setup with one official domain per licensee. BetMGM is not among the approved operators, and there is no BetMGM.it.

Is BetMGM legal in Italy? No. BetMGM holds no ADM concession. Its two owning companies do hold Italian concessions — just under different brand names.

Entain's Half: Eurobet, Not BetMGM

Entain, the London-listed company that owns half of the BetMGM joint venture alongside MGM Resorts International, runs its Italian business as Eurobet (Eurobet Italia S.r.l.), one of the operators named on ADM's 2025 shortlist, and is also reported to operate partypoker.it in the same market. This is the same pattern Entain uses in Germany, where it operates as bwin instead of BetMGM — a recognizable local brand standing in for the joint-venture name everywhere outside the US and two Canadian provinces.

LeoVegas's Half: Already Here, Under Its Own Name

MGM Resorts bought LeoVegas Group in 2022 and later used its licenses to launch BetMGM-branded sites in the UK (August 2023), the Netherlands (April 2024), and Sweden (October 2024). LeoVegas also holds a long-standing Italian concession — commonly cited as ADM no. 16019, though sources disagree on the exact figure — and runs LeoVegas.it directly. Unlike Spain, where LeoVegas has a license but never ran BetMGM on it either, Italy is a market where LeoVegas is actively operating under its own name right now, with no sign the BetMGM brand is coming along for the ride.

BetMGM's ownership in Italy, at a glance:

Regulator: Agenzia delle Dogane e dei Monopoli (ADM), under Legislative Decree 41/2024
Entain in Italy: Eurobet (Eurobet Italia S.r.l.), plus reported partypoker.it
LeoVegas Group in Italy: LeoVegas.it, concession commonly cited as ADM no. 16019
BetMGM in Italy: no concession, no domain, no launch announced
Advertising: 2018 Dignity Decree ban still in force through 2026

Is BetMGM Legit? Yes — Just Not as a Separate Italian Brand

Nothing about BetMGM's corporate legitimacy is in question. MGM Resorts trades on Nasdaq, Entain trades in London, and both of their Italian operating businesses — Eurobet and LeoVegas — hold real ADM concessions under the country's newly rebuilt licensing regime. That legitimacy simply attaches to those two names, not to BetMGM, because no BetMGM product has ever been filed with ADM.

Is It Safe to Use a Site in Italy Claiming to Be BetMGM?

No. Since there is no licensed BetMGM.it, any site using that name to reach Italian users sits outside ADM's oversight entirely — outside the compliance and tax rules that bind Eurobet and LeoVegas, and outside the advertising limits the Dignity Decree still imposes on every legitimate concession holder in 2026.

Who It Fits

No one, as a BetMGM product specifically — Italy has no BetMGM account to open. An Italian reader who wants whatever BetMGM's owners actually operate locally has Eurobet (Entain) or LeoVegas (LeoVegas Group) directly, each under its own ADM concession and its own rules. Neither is a BetMGM workaround, and gambling, wherever it's licensed, should stay entertainment spending, never income. 18+.

BetMGM Italy — Frequently Asked Questions

Is BetMGM legal in Italy?

No. ADM's concession list has no BetMGM entry, and there is no BetMGM.it. Italy requires an ADM concession before any operator can accept a bet or casino wager from an Italian resident, and neither BetMGM LLC nor a BetMGM-branded site has applied for one.

Do BetMGM's own owners operate in Italy?

Yes, both of them, which is unusual among BetMGM's unlicensed countries. Entain runs Eurobet (Eurobet Italia S.r.l.) and is reported to also run partypoker.it. LeoVegas Group, which MGM Resorts acquired in 2022 and used to launch BetMGM in the UK, Netherlands, and Sweden, holds its own Italian concession and operates LeoVegas.it directly. Neither uses the BetMGM brand here.

Is BetMGM legit in Italy?

As companies, BetMGM's owners are legitimate, ADM-licensed operators in Italy — just under the Eurobet and LeoVegas names, not BetMGM. There is no BetMGM product in Italy to check legitimacy for, because none was ever launched here.

Is it safe to use a site in Italy claiming to be BetMGM?

No. With no BetMGM.it and no ADM concession under that name, any site marketing itself as BetMGM to Italian users sits entirely outside ADM oversight — outside Italy's licensed-operator tax and compliance rules, and outside the advertising restrictions legitimate concession holders have to follow under the Dignity Decree.

Why would LeoVegas launch BetMGM in the UK but not in Italy, where it already has a license too?

MGM Resorts picked the UK, the Netherlands, and Sweden for the BetMGM-branded LeoVegas rollout, and named Sweden its strongest international market as of its February 2026 earnings call. Italy's license has existed the whole time, but nothing public shows MGM choosing it for a fourth BetMGM launch — and Italy's near-total ban on gambling advertising makes introducing an unfamiliar brand name a harder sell than running an already-known one like LeoVegas.

Could BetMGM launch in Italy through Entain instead, given Entain is BetMGM's US partner?

Nothing public points that way. Entain's Italian license sits under its own Eurobet brand, the same pattern as Entain running Germany under bwin rather than BetMGM. Entain has never put the BetMGM name on a European concession; every BetMGM-branded international launch so far has run through MGM's LeoVegas acquisition, not through Entain's licenses.

Before You Play

How SWRNN Reviews Sportsbooks & Casinos Responsible Gambling Resources